Reliance Industries Limited, one of India’s largest conglomerates, operates Jio Platforms, which includes JioGames, a gaming channel available through Jio Phones and Jio Fiber set-top boxes.
Engaging users in the gaming sector is inherently challenging, with high churn rates potentially depleting the user base quickly. Personalization is essential to sustain engagement and increase session times. JioGames faced several issues:
Without game trailers, users often explore only a few games per session, leading to higher churn if the initial games aren't engaging.
In-app purchases were low, with primary revenue driven by advertisements, necessitating increased user time spent in games.
Despite generating numerous data points on user journeys, assimilating and synthesizing this data into effective machine learning (ML) models for predictions posed significant challenges.
Subscribers
Preinstalled Games
Daily Active Users
CAI Stack deployed its proprietary AI platform to address JioGames' personalization challenges. The solution was divided into two primary stages:
Integrated all data sources into data lakes.
Trained and tested ML models based on efficacy to predict user behavior.
Developed game-specific insights on user statistics, usage patterns, and churn.
Identified user clusters based on game preferences to suggest relevant games.
Enhanced game discoverability with relevant search results, ensuring longer user engagement.
Designed recommendations for optimal gaming experience, including auto-switching between phone layouts (portrait and landscape).
Enhanced Game Statistics offer deep insights, Cluster-Based Recommendations improve personalization, and Optimized Discoverability boosts retention with a seamless User Experience.
Detailed insights on user engagement and game - specific metrics
Improved targeting and personalization based on user preferences and patterns.
Increased user retention through better search results and game suggestions.
Design enhancements for a seamless gaming experience across different phone layouts.
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